Akira Morishita Founder / CEO
Born in 1988 in Mie Prefecture, Japan. Graduated from Tokyo University of Science, Faculty of Science and Technology.
Joined Macromill, Inc.
Later worked in advertising agencies and mobile game development companies, focusing on app marketing.In 2018, joined Bushiroad Inc., where he contributed to establishing the in-house app marketing department.
After serving as Deputy Director of Public Relations, he moved to Singapore in September 2021.
Appointed Head of Mobile at Bushiroad International Pte. Ltd.
Presented at CEDEC, AdTech Tokyo, Abema Prime, and others. Earned an MBA from Bond University.In December 2021, published "The Easiest App Marketing Textbook" from Impress Publishing, which reached No.1 in its category on Amazon.
In May 2024, founded HARS Global Pte. Ltd. in Singapore to offer app marketing consulting and agency services.
He continues to write marketing-related articles and deliver lectures.
The 2025 edition of the Appliv Best App Award recognized a wide array of apps that go beyond mere convenience to create social and cultural impact.
Winners include products utilizing generative AI for learning and business productivity, as well as femtech and wellness apps that promote users’ well-being—showcasing the diversity of apps that defined this year.
Morishita evaluated each entry from the dual perspectives of user behavior analysis and experience value, emphasizing how deeply the awarded products connected with real users’ lives.
Many of this year’s winning apps demonstrated a clear intent to enhance quality of life, not just provide convenience.
What stood out were the stories behind them—the sense of purpose in who they aim to serve and what kind of value they deliver.
I was also impressed to see an increasing number of products tackling localization and UX optimization for global audiences.
The era in which Japan-made apps compete—and thrive—on the world stage has truly begun.
At HARS Global, we will continue building systems that empower and support such ambitious creators in their journey toward global success.
Organizer: Nyle Inc. / Appliv
Announcement Date: December 1, 2025
Award Categories:
Business & Utility, Entertainment, Education, Lifestyle, News & Disaster Prevention, and more — totaling 12 categories, plus Startup Division and Special Sponsor Awards.
Judges:
Takuya Kajigaya (iPhone Entertainer), Takahiro Oguchi (Editor-in-Chief, CNET Japan), Tomoko Suzuki (IT Journalist), Akira Morishita (CEO, HARS Global), and Takashi Ito (Industry Analyst).
For the full list of winning apps, please visit:
👉 https://app-liv.jp/award/2025/
HARS Global Pte. Ltd. is a marketing partner specializing in app marketing strategy and global expansion support.
By integrating data analytics and brand strategy, HARS Global helps mobile app businesses in Japan and abroad achieve sustainable growth.
Through public speaking, publishing, and event collaborations, the company continues to advance its mission of “Empowering Japan-made apps to be chosen worldwide.”
Contact:
HARS Global Pte. Ltd.
Email: info@harsglobal.com
Web: https://harsglobal.com
https://harsglobal.com/news_en/1169
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