HARS Global

ABOUT US

ABOUT US

We support the global expansion of valuable products through digital marketing, app marketing, global marketing, and overseas publishing.

ABOUT US

“Expand value, connect with the world.”

Our company supports the global expansion of valuable products through digital marketing, app development, and overseas M&A.

Our mission is to deliver outstanding Japan-originated products to the world and provide new value to more people.

Our strength lies in strategy development backed by a proven track record, and in supporting global marketing efforts through our worldwide network.

Going forward, we will continue to expand our services through international marketing, app development, and global partnerships to maintain strong competitiveness in the global marketplace of the future.

CEO’s Track Record in Marketing

森下 いちばんやさしいアプリマーケティングの原則

■ Background

Born in 1988 in Mie Prefecture, Japan. Graduated from Tokyo University of Science, Faculty of Science and Technology.

Joined Macromill, Inc.
Later worked in advertising agencies and mobile game development companies, focusing on app marketing.

In 2018, joined Bushiroad Inc., where he contributed to establishing the in-house app marketing department.
After serving as Deputy Director of Public Relations, he moved to Singapore in September 2021.
Appointed Head of Mobile at Bushiroad International Pte. Ltd.
Presented at CEDEC, AdTech Tokyo, Abema Prime, and others. Earned an MBA from Bond University.

In December 2021, published “The Easiest App Marketing Textbook” from Impress Publishing, which reached No.1 in its category on Amazon.
In May 2024, founded HARS Global Pte. Ltd. in Singapore to offer app marketing consulting and agency services.
He continues to write marketing-related articles and deliver lectures.

■ Experience

Since 2015, he has led mobile game marketing and publishing efforts.
Managed a marketing budget exceeding 1 billion yen across multiple titles.
His scope includes marketing strategy planning, user acquisition, influencer campaigns, SNS promotion, community management, app store optimization, and reporting.
He also oversees PL (Profit & Loss) management, cross-border localization, and global publishing across various platforms.

OVERVIEW

  • Company NameHARS GLOBAL Pte. Ltd.

  • CEOAkira Morishita

  • Established10 MAY 2024

  • Address1 Fraser St #32-12, Singapore 189350

  • Paid-up Capital100,000SGD

  • Business ActivitiesMarketing Consulting
    Advertising Agency
    App Development
    Overseas M&A Advisory

HARS GLOBAL Pte. Ltd.