Author: Akira Morishita / Founder & CEO
Born in 1988 in Mie Prefecture, Japan. After graduating from the Faculty of Science and Technology at Tokyo University of Science, he began his career at Macromill, Inc. He then worked in app marketing roles at advertising agencies and social game development companies.In 2018, he joined Bushiroad Inc., where he was involved in establishing the app marketing department. After serving as Deputy Director of the PR and Advertising Division, he relocated to Singapore in September 2021 to take on the role of Head of Mobile at Bushiroad International Pte. Ltd. He has spoken at numerous events including CEDEC, ad:tech Tokyo, and Abema Prime. He holds an MBA from Bond University.
In December 2021, he published the book “The Easiest App Marketing Textbook” through Impress Corporation, which ranked No.1 in its category on Amazon Japan.
In May 2024, he founded HARS Global Pte. Ltd. in Singapore, providing global marketing consulting and agency services. He is also actively involved in writing marketing-related articles.
On June 4, 2025, HARS Global participated in the Game Future Summit 2025, where our CEO, Akira Morishita, served as moderator for the session titled “Methods for Global Expansion of Mobile Games Learned from Success Stories.”
This event also marked our very first exhibition booth, which welcomed over 100 visitors from the industry.
The session featured the following esteemed speakers:
Mr. Masayuki Yamagishi, CEO, NextNinja Inc.
Mr. Seiichiro Sano, COO / Head of Development, PONOS Corporation
Mr. Kaoru Igarashi, Lead, Scaled Partnerships, Google Japan
With Akira Morishita of HARS Global as the moderator, the panel explored the behind-the-scenes of successful mobile game launches and strategies for global expansion.
*Please note that specific session content cannot be published due to confidentiality, but we look forward to sharing insights on another occasion.
At our debut exhibition booth, we showcased our track record, service offerings, and success stories in supporting global expansion. We received numerous inquiries not only about overseas marketing challenges but also regarding development-related needs. These conversations reaffirmed the strong demand for our integrated “Marketing × Development” support services.
If you’re interested in our support, please feel free to contact us through the inquiry form below.
Through this session and exhibition, we reaffirmed the growing interest and need for strategies to help Japanese game developers and publishers succeed in global markets.
HARS Global will continue to evolve as a trusted partner, providing comprehensive support for overseas expansion through both marketing and development capabilities.
https://harsglobal.com/news_en/416
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